Organogenesis Booth
Summary
A tradeshow activation that showcases the various wound healing products Organogenesis offers designed to imitate high art and the experience of walking through a museum.
Using lenticular prints and projection mapping, the healing process was brought to life on larger-than-life scultures and users were invitied to take control and explore on their own with a connected tablet experience.
Client
Organogenesis | MERGE
Roles
Creative Concept
Game Design
Making Butt Wounds Sexy
If someone asked me to imagine the grossest, most impossible thing to make aesthetically pleasing, I can't think of anything less visually appealing than oozing butt wounds. Design was kept simple and sophisticated. The wounds and treatment, treated like a story told with a piece of art rather than a simple before and after photo.
Attractor Screensavers
Visually appealing screensavers were also created to catch the eyes of passer-bys. We again took the wounds and put them front and center while elevating the visual treatment.
Tablet Screen Designs
Below are a few examples of an adjancent tablet experience designed to deliver more broad brand messaging. The museum-like visual treatment was carried through, art and artist statements, not before and after images.
Tablet Background Loop
I try to take the opportunity to do 3D and motion design whenever I get the chance. For the table experience, I took the architects CAD model for each of the body parts, converted them into a usable format, gave them a treatment that matched aesthetically, and rendered and animated out the main screensaver. It is meant to bring the car-porn vibe to butt-wounds...you can tell me if it is successful.