21st Century Fox approached Soap and asked for help delivering a digital experience as a thank you gift as the show came to a close. We concepted and pitched an idea around the character's iconic tattoos and the stories behind the ink.
21st Century Fox / Soap
Art Director
Interaction Designer
The main visual hook of the site was the Exploded Tattoo area which was designed to showcase the concept sketches, stories, and final versions of the character's tattoos in the style of an exploded technical drawing.