Lets Chip It!

Summary

In an experimental effort to insert ads into an infant and ad-less Pinterest, Chip It! was created as a bookmarklet that allows you to grab any digital image, from any website or from your personal computer, and turn that image into a color palette exclusive using Sherwin-Williams paint shades for you to share and that links back to the exact Sherwin shade of paint you grabbed.

Chip It! has been used to create over 1 million different Chip Cards that have been shared thousands of times over socially.

Successfully inserted branded advertisements into Pinterest when it was still a closed, invite only platform.