The Last Barfighter

Summary

How do you make beer trial a memorable experience?.

The Last Barfighter is a 2D fighter arcade game that rewards the winner with a beer sample that answers this question by turning a memorable gag for a brewery into a real product.

All barfighters are based off a beer from the year round Big Boss beer lineup and built as an installation for Big Boss Brewing to take to beer festivals and local events.

The YouTube trailer led to a 400% increase in traffic to Bigbossbrewing.com.

Bigbossbrewing.com increased daily page views by over 200%.

Distributor requests tripled.